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www.LegiEX.com Okay: Great changes under the epidemic of the entertainment industry

www.LegiEX.com OK: Great changes under the epidemic of the entertainment industry. According to traditional customs, every Spring Festival every year, it should be a Chinese reunion day when visiting relatives and friends. In 2020, in the year of Gengzi, new coronaviruses raided the whole country. The pneumonia epidemic broke out in the traditional Chinese New Year holidays. The spread and scope of the outbreak far exceeded everyone's imagination. A series of countermeasures such as first-level response to major public health emergencies were launched in major provinces and cities nationwide, and “contributing to the country without leaving home is the basic consensus of the general public to fight against the epidemic.

www.LegiEX.com Rewinding the SARS period in 2003, it is undoubtedly a difficult winter for the physical retail business of "passenger is life". The situation has created heroes, and "SARS" has also accelerated the birth of e-commerce giants such as Taobao, JD.com, and Gome, and reshaped the business model between people and goods. The outbreak of the new coronavirus pneumonia that has ravaged the country is faster and more infectious. Most offline businesses are forced to close down. The prosperous scene across the country is shut down overnight. Approve new formats and new giants! For the entertainment industry, it can be described as "the two heavens of ice and fire."

Offline entertainment is almost "group extinction." In response to sudden outbreaks, provinces and cities have requested to close theaters, KTVs, bars, Internet cafes and other relatively closed public places. In addition, Shanghai and Hong Kong Disneyland, Fangteland, Huayi Brothers Movie Town and other live entertainment have also announced the suspension of opening. Many stars who plan to open concerts have to stop calling and delay the opening of the singing, change the time again. For further notice.

The sudden outbreak has a huge impact on the entire film industry chain. The annual Chinese New Year festival is one of the important dates for major film and television companies to run their horses. In terms of downstream theaters, judging from this year's fixed film, the lineup is still strong. It was originally scheduled for 10 films to be released on the first day of 2020 It has been released in 2019, which is called "the strongest Spring Festival file in history", and many movies are exciting. Today, affected by the epidemic, the offline viewing of movies stopped urgently, and the expected nearly 10 billion box office has vanished. Although the film is only withdrawn from the file and will be re-released at an appropriate time, the "Spring Festival File" effect is irreproducible, and this part of the lost revenue will be difficult to make up for. Especially for the third- and fourth-tier city theaters where the box office of the Spring Festival almost supports half of the box office of the year, it is almost a "disaster." For content producers, some have no choice but to accept the reality of shifting files, while others have “self-help” curves. The movie  went through the process of raising and withdrawing files before the Spring Festival, and finally chose the four major video platforms for free online vibrato, watermelon video, today's Toutiao, and Huanxiu premiere for the network premiere. This arrangement can be described as a win-win initial experience for both the producer and the platform, but it aroused the joint protest of the cinema line. After all, the previous announcement expenditure is tantamount to making wedding dresses for others. On the upstream production side, physical shooting bases have also been implicated. Hengdian, Xiangshan Film and Television City, and Wuxi Film and Television Base have stopped opening to the outside world, many film and television dramas have been suspended from shooting, outdoor variety shows have stopped recording, and the boot time is still unknown.

On the other hand, online "home entertainment" ushered in an unexpected outbreak. Affected by the "epidemic situation" superimposed on the prolonged Spring Festival holiday and the delay in the start of school work in various places, users who have been forced to prohibit footing have greatly increased their home entertainment time.

On the mobile side, "Home Entertainment", represented by games, live broadcasts, and short videos, is highly sought after. The user duration and the number of new users have increased significantly. The Spring Festival in previous years was a golden period for the explosive growth of the major mobile games, and this year, in addition to the bright data of the old games, there are also many new entrants. According to Qimai game data, during the Spring Festival, a total of 4 mobile games including "Little Beautiful Landlord", "My Little Home", "Brainhole Master" and "Sunshine Pig Farm" entered the AppStore free list TOP10. Affected by the epidemic, offline chess and card lovers also had to switch to online. ASO100 data shows that during the Spring Festival (statistical interval 2020.1.23-1.27), the proportion of leisure, social and chess games in the AppStore free list increased significantly; The proportion of such games in the Appstore best-selling list has also risen sharply, attracting more and more "non-traditional game users."

On the big screen, the outbreak of the epidemic has brought more consumers back to the living room TV. According to statistics from the revised data, the average daily live rate of domestic smart TVs during the Spring Festival reached 52%, up 15.6% year-on-year; the daily average daily live TV scale of domestic smart TVs reached 114 million units during the Spring Festival, up 35.7% year-on-year; The average TV viewing time was 6.33 hours, an increase of 21.7% compared with the week before the Spring Festival. Cable, IPTV, and OTT have played their respective advantages, responded quickly, and provided rear support for epidemic prevention and control through special reports, authoritative voice, and free content. As an authoritative information exporter, TV conveys the latest epidemic data as soon as possible, and various special reports on the epidemic quickly attract viewer traffic; IPTV not only provides basic support services for the broadcast and television industry, but also has credibility, localization, and strong connectivity. Advantage, providing users with more timely and accurate localized information and services, covering online services such as video, games, finance, medical, e-commerce, and education; OTT uses large-scale content and AI recommendation functions to achieve OTT large-screen content Connect with people's wisdom to meet the user's non-stop demand during the epidemic. In stark contrast to the deserted film industry, the popularity of many TV series and online dramas is rising.

This year's new coronavirus is on the upswing, but we firmly believe that the virus will be crushed in the end with one heart and one mind. In the short term, the epidemic has caused severe damage to the overall national economy. In the face of the force majeure, the transformation and upgrading of traditional industries is imminent, and only the innovation of the business model can be in vain. More robust economic vitality